Author Archive Dr4g0n

Book Publishing – What Is The Secret To Getting Your Book Published?

As a three-time published author and creative writing teacher I get asked a lot: “What is the secret to getting your book published?” Many of the interrogators are disappointed, some even disbelieving, when I tell them there is no secret. Getting published is about three key elements and none of them are a secret but all three play an important role. Book publishing requires a combination of luck, timing, and talent.

I know too much about the publishing game (and it is a game as much as it is a business) to discount the importance of luck when it comes to getting your book published. I have watched a lot of authors come and go. I have watched a lot of would-be authors do everything right to exploit their talent and then fade away into oblivion. I have watched a select few authors make mistakes and still come out with successful careers. While luck isn’t everything and should certainly not be a key part of your publishing and writing strategy, you need to allow for an element of luck — whether it is bad or good.

Timing is a crucial part of becoming a published author as opposed to being simply a writer. You could have the best book idea in the world and the most incredible writing talent but if you are delivering a book too similar to one they just bought or published then your timing is bad. Likewise, you could have a good book that hits the publishing house just when they are on a buying freeze and your book could languish for weeks or months — or simply be rejected. The difference between timing and luck though is that you can control your timing much more than you can manipulate luck. Here information is the key. The more research you do into your market then the better able you will be to work timing to your favor. I have a friend who made her first sale by carefully researching the market and delivering to her chosen publisher the perfect idea at the perfect time.

Of course talent is important to getting published and becoming successful. You need to be a talented writer and possess the creative genius to create characters and plots that make for great reading. However, I save this element for last as without luck and timing then all the talent in the world may not be enough to get your published. I think in the end a talented writer could find a publisher but it would be a long arduous process and most writers become discouraged and quit before achieving their goal.

It is possible to become a published author. New writers are getting published every year. It is not easy to get published but a combination of luck, timing and talent can help you get your book published. While you cannot control your luck, you do have the power to control your timing and talent. Work on gathering information and work on your writing. You can succeed at book publishing.

Success Through People

Success through people: you need people to succeed and that’s a fact. Developing your people skills is probably one of the wisest investments you could ever make for yourself. Brilliant people who have already developed their people skills are already on their way to the top. Others who have also realized the importance of improving people skills have built their businesses on helping individuals improve the way they relate to other people.

Examine the way you relate to people. How good are you when it comes to working with people? Do you listen carefully to others or do you do most of the talking? Do you expect people to follow your command or do you create a win-win situation for parties concerned?

Improving your people skills starts with the right understanding of people. One of the keys to understanding human nature is frequent interaction with people. This will certainly be a big boost in establishing great relationships with your boss, office mates, spouse, children, friends, relatives, etc. These people can lift you up in victory, or these same people can refuse to do so.

Why do people refuse to extend assistance?

Two of the major reasons why people refuse to extend support or assistance are the perceived fear of losing and the absence of gain.  Part of understanding human nature is to realize that most people always look after their own welfare first before the welfare of others.

The fear of losing prevents people from extending assistance most especially if it involves money, confidence, health, time, energy, and security (not necessarily in that order!). The trick then is to frame your request in order to minimize the fear of losing and emphasize the gains. Highlight the idea of winning and give assurance that losing is remote.

After you succeed in taking off the fear of losing, the next thing you need to do is to show the benefit they will gain from your offer. Among people, the fear of losing is paramount over the benefit of gaining. With this in mind, the gains should be equal or greater than the perceived fear of loss.

Another important factor in developing people skills is to have a good reputation. In establishing good relations, people look at the reputation of the person making the offer.

Reputation is built on first impressions, and first impressions last. With this, it is extremely important that you establish good impressions right at the very onset of the meeting. With a good reputation, succeeding requests will sail through. It is easier to make a first good impression than correct a previous bad one.

The bottom line is this: In order to succeed in life, you have to develop your people skills. Part of this is understanding human nature and how people relate with each other. You also have to practice interacting with a variety of personalities. Improve your people skills and increase your odds for success!

Business Analyst for the Small Business

The Analyst

Business analyst for the small business; a small business owner may not think he/she needs a business analyst. Small businesses are sometimes caught up in trying to survive and overlook a key element in their success. The business analyst can actually come in and determine what the small business owner can do to expand his or her business allowing the owner benefit just as much from a business analyst as a large corporation. There may be times when the analyst sees the big picture when the small business owner can only see the bottom line. The new small business may not feel the added expense of a business analyst is worth justifying. In fact this is just the case.

Businesses need an analyst.

Income And Advertising Techniques

A small business can benefit from the an analyst in many ways he/she may be able to offer an unforeseen income generating avenue. Advertising techniques the small business is using may be proving fruitless and the analyst may be able to implement blue tooth advertising. The small business could target specific clients instead of a general population with his or her advertising dollar. The analyst may suggest point of sale income not thought of by the business owner. Other elements the analyst could suggest would be repackaging in different sizes, where appropriate and offering complimenting sales items that may have not occurred to the business owner. The analyst is there to show a different perspective and take the business to the next level.

The analyst will be able to assess the small business and determine what decisions should be made. He or she can instruct the business owner of new programs and techniques available. The analyst will be able to offer advice as to new technology the business owner is not taking advantage of. Therefore, the business is able to be aided in several ways by the business analyst.

The analyst is a visionary. He or she can show the small business how to implement innovative business techniques. These techniques may have never been before thought of by the small business owner. The analyst can view the broad scope of things to determine a need by the customer. The small business owner may have no idea these areas of opportunity exist. It is up to the analyst to show the small business what will work and what will not work for the business.

Building profits and customer relations are the two key components that make up what the business is focused upon. A good analyst will be able to integrate these key elements into a plan of action for the small business and act as the liaison between the small business and the customer to determine if the needs of the customer are being met. A report can then be generated to determine how the small business can use this information.


The small business and its customers can benefit from the knowledge a business analyst brings to the table. The added expense of an analyst can significantly raise the profits of a small business. It is worth researching whether a business analyst will be able to use his or her skills when it comes to a small business.

Local Business Marketing – How to get more customers

This is an example of a typical business having a marketing problem of how to get more customers.

Image of a man pointing out Social Media

How to get more customers; there are numerous local businesses similar to the example below that need help but don’t know how to get it or where to look.

A true story, with names and personal details, changed.

Alice the owner of TasteCharm cake and buns in Pottstown Pennsylvania writes… “I am exhausted, frustrated, and finished with my sweets store. I have owned this business for 6 years, and of course, I have the most incredible cake and buns EVER. But the problem is I have no idea how to market my local business. I am the ONLY cake and buns store in my whole area. How to get more customers?
I am a 36-year-old mother who juggles life/work very well, but marketing who, what and when… I SUCK! One day, I would love to have stores across the country, but not if I can’t even convince the people in my small town. Can you give me ideas on how to market my cakes and buns?

First up, Alice, I want to congratulate you on running your cake and bun business for six whole years.  Especially, since you kind of suck at marketing, as you say.

But Guuuurrrl! You better learn quickly because you aren’t the only person selling cakes and buns in little Pottstown Pennsylvania. I did some research and there is a bakery called “Sweet Mary” that’s coming on the scene. That means you need to step up because the cake and bun competition is heating up. If you don’t get your marketing game on, your business is going to get BAKED! I’ve checked out your website and there’s a TON you could be doing to spread the cupcake love.

Strategy #1 Build Your List

First thing I noticed, when I visited your website is that you have no opt-in. That means you’re not collecting email addresses and you’re leaving THOUSANDS of dollars on the table!

I could shake the sh*t out of you woman!! Have you not been watching my YouTube channel?

Every business needs a way to stay in touch with prospects and customers and since every person you’re going do business with has an email address, building an email list. This is one of the cheapest and easiest ways to do that! I recommend you start collecting email addresses AND birthdays both on your website and in your shop. You can set up your email management system to send emails out on your customer’s birthdays that tells them to come in and get a free bun. You can also send promotional emails that tell them about new flavors, about holidays, or any other promotions that you want to offer. There’s SO much you can do with email marketing that will dramatically increase your business.

Strategy #2 Find local partners and butter them up!

Make a list of strategic partners in your area and get your hustle on. Seriously – you should be setting appointments EVERY damn day to meet these people, and form genuine relationships because they’re going to order BOATLOADS of your cakes and buns on the regular.

Want some ideas?

First up: Businesses – everyone has office parties, and birthdays and going away celebrations. You could make a list of all the local businesses in your area, make an appointment, drop by, give them some samples, and then let them know you’d be happy to deliver dozen or two dozen or three dozen cupcakes whenever they have a celebration and don’t forget to GET THEM ON YOUR LIST.

Next, think about Wedding Planners and Event Planners. Make a list of everybody in your area, set the appointments, go and drop off some samples and remember, GET THEM ON YOUR LIST. Last but not the least PTA, b*tches! Go around to local schools, find out who heads up the PTA, and give them some cakes and/or buns for their next meeting. And don’t forget to GET THEM ON YOUR LIST.

Strategy #3: Advertise

Once you get that opt-in up, consider testing some Facebook Ads to attract local business. Offer a free cupcake on your birthday for newsletters subscribers only.

Strategy #4: Use Social Proof

You need to add some great little customer reviews on your website like this hot one-liner I found about you on Yelp.

Strategy #5: Highlight What Makes You DIFFERENT

Here’s what I mean, you need to shout about those special flavors you have like Salted Caramel, Cookies and Cream and you also have some terrific scones, they are SO far beyond basic vanilla and yet they’re totally hidden on your site. You want to make them front and center. You can even do a flavor of the day promotion.

Remember, a little flavor promo goes a long way! So there you have it, Alice, over a half-dozen ways you can market your cupcake business so you don’t get BAKED (and frosted!) by the competition.

4 Advantages of Video Marketing For Businesses

This is the tool that all businesses should use today.

Image with a laptop a writing book a pen and a camera

4 advantages of video marketing for businesses. Unless you have been living on another planet, it’s well known that video marketing is one of the most powerful means of advertising. It will pass on your message and create attention.
Today, video marketing for businesses has become very popular, not only with large organizations, but with smaller businesses as well. Even some of the Ma and Pa businesses have started to invest in video marketing.

1. Quicker Rankings

Achieving page one rankings for your website on search engines such as Google, Yahoo, Bing have become far more difficult. In the past 3 to 5 years, especially if your business and/or products are in a very competitive market/niche. Page one rankings can take anywhere from a few weeks to many months or even longer with normal methods. They can be: back-links, information content, website structure etc. etc. However, creating a video with the same keywords it can rank on page one within hours or sometimes minutes. Therefore, if you’re looking for quick SEO results for your business website, include video marketing as part of your SEO.

2. Videos Are More Appealing

A video is more appealing to customers in many ways. Visual is the best form of showing and demonstrating how a product looks and/or is used, especially when the actual business owner is in the video demonstrating or explaining the product. Research has found that people take in information and understand better when it’s presented in a visual format than just a page of words. This could be one of the main reasons why YouTube gets over 2 billion video views per day.

Video marketing generally creates more user engagement and understanding about what you do and what you sell in your business and when added to other social media it can put your business on a higher level.

3. Using Video in Social Media

The great advantage of video marketing is that it fits in well with social media. This method has proven to be extremely popular in recent years. Businesses with Facebook Fan pages are not complete without video content; the video has a stronger attraction effect, even if the video is not fantastic or has no viral attributes than just plain text updates. Taking a look at the most popular Facebook Fan pages, the video is undeniably a key constituent of their marketing strategy. However, Facebook is only one social media company, there are many other social media companies that video can be used to promote your business. Therefore, applying the same techniques as the big boys will boost your video marketing using social media to be the envy of your competition.

4. Video Marketing Is Cheap

Today with advances in technology, video marketing is one of the cheapest forms of online marketing and is a method a small business owner could do by themselves with basic equipment even when on a tight budget.
One method is by using your smartphone, you can record a basic video about your business and upload it to your Facebook business page or YouTube channel. Video Marketing is a very affordable option compared to more expensive radio and/or TV commercials.
Need help with your online video, YouTube and/or social media Marketing?


If you really think that video can improve your business, by all means, give it a try, I have given you enough information to make a go. However, if time is tight and you are busy running your business we are here to help. Leave a message in the contact page and we will get back to you.