Monthly Archive August 2017

4 Advantages of Video Marketing For Businesses

This is the tool that all businesses should use today.

Image with a laptop a writing book a pen and a camera

4 advantages of video marketing for businesses. Unless you have been living on another planet, it’s well known that video marketing is one of the most powerful means of advertising. It will pass on your message and create attention.
Today, video marketing for businesses has become very popular, not only with large organizations, but with smaller businesses as well. Even some of the Ma and Pa businesses have started to invest in video marketing.

1. Quicker Rankings

Achieving page one rankings for your website on search engines such as Google, Yahoo, Bing have become far more difficult. In the past 3 to 5 years, especially if your business and/or products are in a very competitive market/niche. Page one rankings can take anywhere from a few weeks to many months or even longer with normal methods. They can be: back-links, information content, website structure etc. etc. However, creating a video with the same keywords it can rank on page one within hours or sometimes minutes. Therefore, if you’re looking for quick SEO results for your business website, include video marketing as part of your SEO.

2. Videos Are More Appealing

A video is more appealing to customers in many ways. Visual is the best form of showing and demonstrating how a product looks and/or is used, especially when the actual business owner is in the video demonstrating or explaining the product. Research has found that people take in information and understand better when it’s presented in a visual format than just a page of words. This could be one of the main reasons why YouTube gets over 2 billion video views per day.

Video marketing generally creates more user engagement and understanding about what you do and what you sell in your business and when added to other social media it can put your business on a higher level.

3. Using Video in Social Media

The great advantage of video marketing is that it fits in well with social media. This method has proven to be extremely popular in recent years. Businesses with Facebook Fan pages are not complete without video content; the video has a stronger attraction effect, even if the video is not fantastic or has no viral attributes than just plain text updates. Taking a look at the most popular Facebook Fan pages, the video is undeniably a key constituent of their marketing strategy. However, Facebook is only one social media company, there are many other social media companies that video can be used to promote your business. Therefore, applying the same techniques as the big boys will boost your video marketing using social media to be the envy of your competition.

4. Video Marketing Is Cheap

Today with advances in technology, video marketing is one of the cheapest forms of online marketing and is a method a small business owner could do by themselves with basic equipment even when on a tight budget.
One method is by using your smartphone, you can record a basic video about your business and upload it to your Facebook business page or YouTube channel. Video Marketing is a very affordable option compared to more expensive radio and/or TV commercials.
Need help with your online video, YouTube and/or social media Marketing?

Conclusion

If you really think that video can improve your business, by all means, give it a try, I have given you enough information to make a go. However, if time is tight and you are busy running your business we are here to help. Leave a message in the contact page and we will get back to you.